About this position
Do you have a knack for crafting words that sell? Are you obsessed with writing high-converting copy that drives measurable results? Do you thrive in a fast-paced, performance-driven environment with an impeccable team to back you up?
Impremis Marketing is looking for a passionate and results-driven Direct Response Advertising Copywriter to join our growing team. As a Direct Response Copywriter, you’ll play a pivotal role in creating persuasive, conversion-focused copy that powers our international clients’ success across e-commerce and lead generation campaigns.
Key Responsibility
What you'll do:
As a Direct Response Advertising Copywriter, you’ll:
- Write High-Converting Copy: Craft persuasive ad copy, landing pages, email sequences, product descriptions, and more for e-commerce and lead-gen campaigns.
- Collaborate with Performance Teams: Work closely with media buyers, strategists, and designers to ensure copy aligns with campaign goals.
- Optimize for Performance: Continuously test, refine, and improve copy to maximize ROAS, CTR, and conversion rates.
- Develop Lead-Gen Assets: Write compelling lead magnets, opt-in forms, and nurture email flows that drive customer acquisition.
- Support E-Commerce Growth: Create product pages, upsell copy, and post-purchase email sequences that increase sales and retention.
- Analyze Campaign Data: Use performance data and attribution tools to inform copy decisions and improve outcomes.
- Contribute to Strategy: Provide insights and recommendations to improve campaign performance through better messaging and positioning.
Competency
To excel in this role, you’ll need:
- Proven Copywriting Experience: 5+ years of experience writing direct response copy for e-commerce and lead generation campaigns.
- Expertise in Paid Advertising: At least 3 years of experience crafting ad copy for Facebook, Google, and TikTok campaigns.
- E-Commerce Knowledge: Familiarity with writing for platforms like Shopify and WooCommerce.
- Lead Generation Mastery: Demonstrated ability to write high-converting landing pages, email sequences, and lead magnets.
- Performance-Driven Mindset: Proven ability to optimize copy for measurable results (e.g., ROAS, CTR, conversions).
- Attribution Tools: Experience working with tools like Hyros, Wicked Reports, or North Beam to measure the success of campaigns.
- Remote Work Experience: 3+ years of proven success working remotely in a collaborative team environment.
Desired Skills
What we're looking for:
While not required, the following skills will set you apart:
- Deep knowledge of CRO (Conversion Rate Optimization) principles and experience with A/B testing copy.
- Familiarity with SEO copywriting for e-commerce and lead-gen strategies.
- Experience writing scripts for video ads (Facebook, TikTok, YouTube).
- Strong understanding of consumer psychology and neuromarketing principles.
- Proficiency with project management tools like ClickUp, Slack, or similar.
Essential Requirements
What we don’t want
- Poor communication skills, needing more clarity and effectiveness in conveying ideas.
- A solitary approach to work, avoiding collaboration and teamwork.
- Discomfort in a fast-paced, project-driven creative environment.
- Resistance to innovative and dynamic market trends.
- Candidates involved in multiple side hustles, as we value focus and dedication to our projects.
Candidate preference
- Based in Asia, we aim to align closely with our team’s working hours.
- Available to work during daytime hours in Asia to ensure real-time collaboration.
- A minimum of a high school diploma, though a Bachelor’s degree is preferred.
- Fluent in English, with exceptional writing, editing, and communication skills.
- Proficiency in using ClickUp and Slack for project management and team communication in a remote work setting.
How you’ll spend your time
- 50% Writing: Creating ads, email content, product descriptions, and blog posts.
- 20% Team Work: Collaborating with marketing and design teams on content strategy.
- 15% Researching: Digging into SEO best practices and audience insights to inform your writing.
- 10% Revising: Refining your work based on feedback to perfect the final content.
- 5% Learning: Staying current with copywriting trends and exploring new tools to enhance your craft.
Key Performance Indicators
How you'll be measured:
- Improvement in conversion rates and ROI from Facebook and Google Ads campaigns.
- Growth in engagement metrics for email marketing campaigns, including open rates and click-through rates.
- Increased organic traffic and higher search engine rankings for content-rich websites and blogs.
- Consistent delivery of high-quality, impactful content within project timelines.
Get Pre-Qualified Now.
Answer a few simple questions before doing our full application process.