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Creative Strategist
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Do you constantly analyze brand ads? Can you create data-driven campaigns that drive results? Are you organized with clear communication?
Do you constantly analyze brand ads? Can you create data-driven campaigns that drive results? Are you organized with clear communication?
About this Position
The Creative Strategist is responsible for developing and implementing data-driven creative strategies that drive client performance results. This role ensures smooth collaboration across teams, optimizes workflows, and supports the business in scaling client accounts. You will play a key role in shaping the client journey—from onboarding to campaign execution—while tracking key performance metrics to ensure continuous improvement.
Key Responsibility
What you'll do:
- Creative Strategy & Execution: Develop creative strategies for paid social campaigns that align with client goals, optimizing KPIs such as CPR, ROAS, etc.
- Campaign Optimization: Use a hypothesis tracker to monitor creative test success rates and ensure every ad asset supports performance goals.
- Client Onboarding & Journey Overview: Manage client flow from onboarding to campaign delivery. Hold the team accountable for delivering exceptional results and tracking NPS (Net Promoter Score).
- Ad Tech & Process Improvement: Identify opportunities to enhance ad tech processes and foster cross-department collaboration for a holistic approach to campaign success.
- Team Collaboration & Resource Allocation: Oversee resource allocation across creative and media buying teams, adjusting task assignments based on workload and strategic priorities. Lead the teams to ensure efficient delivery of client requirements.
- Performance Reporting: Track and analyze key performance metrics (CPR, ROAS, etc.), providing insights to optimize future campaigns.
- Stay Updated: Keep up with the latest developments, trends, and best practices in Facebook advertising to maintain a competitive edge.
How You’ll Spend Your Time:
- 30% creating and implementing creative strategies for client campaigns.
- 25% collaborating with teams to manage workflows and ensure timely delivery.
- 20% auditing ad performance and optimizing creative tests.
- 15% conducting market research and improving processes.
- 10% reporting on campaign performance.
Competency
Experience:
- Expertise in paid social, focusing on managing and optimizing campaigns for eCommerce brands.
- Experience handling B2B and B2C accounts, with a focus on lead generation and online sales conversion.
- Managed a team of five or more.
Desired Skills
What we're looking for:
- Strategic planning and performance-driven mindset.
- Detail-oriented, organized, and innovative thinker.
- Strong leadership skills with the ability to foster cross-functional collaboration.
- A growth mindset and the ability to adapt quickly to changing priorities.
Candidate Value Must-Haves:
- Minimum high school graduate (bachelor’s degree preferred but not required).
- Fluent in English, with strong communication skills.
- Focused on the role (no side hustles).
Essential Requirements
What we're looking for:
- Proven experience in creative strategy and ad operations.
- Strong understanding of performance marketing KPIs and the ability to translate data into actionable insights.
- Hands-on experience with Facebook Ads and TikTok Ads for eCommerce.
- Familiarity with project management tools like Slack, ClickUp, and Motion.
- Experience with Shopify and WordPress.
- Analytical and growth-driven mindset.
- Excellent collaboration and communication skills.
Key Performance Indicators
What we're looking for:
- Improvement in creative test success rate using hypothesis tracking.
- Client satisfaction scores (NPS) and retention rates.
- Timely delivery of campaigns and creative assets within set deadlines.
- Increased cross-functional collaboration and adoption of ad tech suggestions.
- Measurable improvements in campaign performance metrics.
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