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CRO Specialist

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About this position

You’ll be instrumental in analyzing and optimizing our clients’ digital platforms to enhance user experience and increase conversion rates. This role is perfect for those who excel in data-driven environments, enjoy problem-solving, and are passionate about leveraging technology to improve website performance.


Key Responsibility

What you'll do:

  • Strategy Development: Design and implement comprehensive CRO strategies that align with client objectives, focusing on enhancing user engagement and conversion rates across digital platforms.
  • Tool Mastery: Demonstrate proficiency in industry-leading CRO tools such as Optimizely, Crazy Egg, VWO, Microsoft Clarity, Hotjar, and Lucky Orange, while remaining open to learning and integrating other CRO tools as needed.
  • A/B Testing and Analytics: Conduct extensive A/B testing to determine the most effective strategies and design choices. Analyze performance data to provide actionable insights and recommendations.
  • User Experience Enhancement: Collaborate with UX/UI designers to refine website layouts, improve navigation, and optimize content placement to boost user interactions and conversions.
  • Client Reporting: Deliver regular reports detailing testing outcomes, insights gathered, and the impact of changes implemented on overall conversion performance.
  • Cross-functional collaboration: Work closely with copywriters, designers, developers, and advertisers to ensure a cohesive approach to increasing site performance and meeting broader marketing goals.


Competitive salary ranging from PHP 40,000 to PHP 120,000, based on experience and qualifications.

  • Analytical and Data-Driven: Strong capability to analyze data, interpret user behavior, and apply findings to create result-oriented CRO strategies.
  • Technical Proficiency: Highly skilled in Google Analytics and other prominent CRO tools, with the capability to quickly adapt to new technologies to enhance user engagement and conversion rates.
  • Creative Problem-Solving: Good design sensibilities to create initial mock-ups and collaborate effectively with design and content teams to bring visions to life.
  • Communication and Reporting: Excellent communication skills to effectively convey insights, strategies, and results to clients and team members.
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Desired Skills

What we're looking for:

  • Proficient in analytics and heat map tools like Microsoft Clarity and other industry-standard platforms.
  • 3+ years of experience in a CRO-focused role, with a proven track record of improving conversion rates.
  • Strong understanding of user experience and web design principles.
  • Excellent analytical, organizational, and creative skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Experience in digital marketing or a closely related field.
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Essential Requirements

What We Don’t Want

  • Poor communication skills, needing more clarity and effectiveness in conveying ideas.
  • A solitary approach to work, avoiding collaboration and teamwork.
  • Discomfort in a fast-paced, project-driven creative environment.
  • Resistance to innovative and dynamic market trends.
  • Candidates involved in multiple side hustles, as we value focus and dedication to our projects.

Candidate Preference

  • Based in Asia, we aim to align closely with our team’s working hours.
  • Available to work during daytime hours in Asia to ensure real-time collaboration.
  • A minimum of a high school diploma, though a Bachelor’s degree is preferred.
  • Fluent in English, with exceptional writing, editing, and communication skills.
  • Proficiency in using ClickUp and Slack for project management and team communication in a remote work setting.

How you’ll spend your time

  • 40% Strategy and Planning: Developing and refining CRO strategies.
  • 30% Execution and Testing: Implement tests and optimize based on data.
  • 20% Analysis and Reporting: Analyzing test data and reporting on results.
  • 10% Collaboration and Learning: Collaborating with team members and staying updated on industry trends.
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Key Performance Indicators

How you'll be measured:

  • Improvement in Conversion Rates: Achieve a measurable increase in client conversion rates month-over-month.
  • Successful A/B Testing Campaigns: Number of A/B tests conducted with actionable outcomes.
  • Client Satisfaction Levels: Maintain high client satisfaction ratings based on feedback and retention.
  • Project Delivery Timeliness: Adherence to project timelines and delivery schedules.
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