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Direct Response Copywriter

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About this position

This role will involve crafting engaging, direct-to-consumer brand content, strongly emphasizing writing high-converting ad copies for Facebook/Google ads, email marketing campaigns, product descriptions, and compelling blogs. You’ll play a critical role in driving our clients’ success through powerful storytelling and persuasive content.


Key Responsibility

What you'll do:

  • Develop high-converting ad copy for digital platforms, enhancing client brand visibility and conversion rates.
  • Create captivating, direct-to-consumer content for email marketing, product descriptions, and blogs.
  • Independently manage and coordinate content projects across departments to meet project deadlines.
  • Collaborate closely with marketing, design, and development teams to ensure a unified approach to content creation.
  • Lead in adopting and implementing AI tools to improve copywriting processes and efficiency.
  • Ensure all content is strategically crafted, reflecting in-depth market insights and audience understanding.


  • Demonstrated ability to craft persuasive, engaging content that speaks directly to consumer needs and desires.
  • Proficiency in adjusting tone and style to fit various brands and target audiences, with a particular focus on direct-to-consumer marketing.
  • Strong analytical skills to assess content performance and adapt strategies for improved results.
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Desired Skills

What we're looking for:

  • In-depth experience creating high-converting ad copy for digital advertising platforms, especially Facebook and Google Ads.
  • Expertise in email marketing strategies and content creation that drives open rates and conversions.
  • Familiarity with SEO best practices and ability to integrate SEO strategies into all content.
  • Effective communication and collaboration skills, comfortable working in a remote team environment.
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Essential Requirements

What we don’t want

  • Poor communication skills, needing more clarity and effectiveness in conveying ideas.
  • A solitary approach to work, avoiding collaboration and teamwork.
  • Discomfort in a fast-paced, project-driven creative environment.
  • Resistance to innovative and dynamic market trends.
  • Candidates involved in multiple side hustles, as we value focus and dedication to our projects.

Candidate preference

  • Based in Asia, we aim to align closely with our team’s working hours.
  • Available to work during daytime hours in Asia to ensure real-time collaboration.
  • A minimum of a high school diploma, though a Bachelor’s degree is preferred.
  • Fluent in English, with exceptional writing, editing, and communication skills.
  • Proficiency in using ClickUp and Slack for project management and team communication in a remote work setting.

How you’ll spend your time

  • 50% Writing: Creating ads, email content, product descriptions, and blog posts.
  • 20% Team Work: Collaborating with marketing and design teams on content strategy.
  • 15% Researching: Digging into SEO best practices and audience insights to inform your writing.
  • 10% Revising: Refining your work based on feedback to perfect the final content.
  • 5% Learning: Staying current with copywriting trends and exploring new tools to enhance your craft.
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Key Performance Indicators

How you'll be measured:

  • Improvement in conversion rates and ROI from Facebook and Google Ads campaigns.
  • Growth in engagement metrics for email marketing campaigns, including open rates and click-through rates.
  • Increased organic traffic and higher search engine rankings for content-rich websites and blogs.
  • Consistent delivery of high-quality, impactful content within project timelines.
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Get Pre-Qualified Now.

Answer a few simple questions before doing our full application process.

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