About this position
Do you have a knack for creating captivating, conversion-centric email campaigns? As an integral part of our team, you’ll use your expertise to propel our clients’ brands, leveraging the power of email to engage and convert audiences worldwide. This role demands a blend of creative flair, analytical prowess, and strategic thinking, making it perfect for those who thrive in dynamic, results-oriented environments.
Key Responsibility
What you'll do:
- Strategic Campaign Development: Conceptualize and execute comprehensive email marketing strategies that align with broader marketing objectives, aiming to increase customer engagement, lead nurturing, and conversion rates.
- Customized Content Creation: Produce highly engaging and personalized email content tailored to diverse audience segments, ensuring messages resonate and drive desired actions.
- A/B Testing and Analytics: Implement systematic A/B testing for various email components. Analyze campaign performance data to identify trends, measure success, and optimize future campaigns for improved effectiveness.
- List Management and Growth: Proactively manage and segment email lists to enhance campaign targeting. Develop and execute strategies for list growth while maintaining high engagement levels and compliance with data protection regulations.
- Cross-functional collaboration: Work closely with other marketing, design, and content teams to ensure email campaigns are integrated and consistent with overall brand messaging and marketing goals.
Competency
- Proven Email Marketing Success: Demonstrated ability to create and execute successful email marketing campaigns that meet or exceed set objectives. A solid track record of enhancing brand awareness, engagement, and conversions through strategic email initiatives.
- Creative and Analytical Balance: Exceptional ability to craft compelling email content combined with a data-driven approach to campaign management. Skills in balancing creative content creation with rigorous analytics and performance optimization.
- Brand Voice Adaptability: Skill in adapting and maintaining a consistent brand voice across various email communications, understanding how to shift the tone to suit different audience segments and campaign goals.
- Technical Proficiency and Innovation: Comfortable navigating email marketing platforms and analytics tools, keen to explore new technologies and approaches to improve email marketing effectiveness and efficiency.
- Collaborative Team Player: Strong collaborative skills, with experience working in cross-functional teams to achieve common goals. Excellent communication skills to ensure precise and effective coordination with team members and stakeholders.
Desired Skills
What we're looking for:
- Mastery of email marketing platforms like Mailchimp or Klaviyo, with a flair for crafting engaging content and designing visually appealing email templates.
- Proficient in analytics and performance tracking tools, with the ability to conduct A/B tests, analyze data, and leverage insights for campaign optimization.
- Excellent organizational and project management skills, capable of managing multiple campaigns simultaneously without compromising quality or deadlines.
Essential Requirements
What we’re looking for:
- A minimum of 3 years of experience specializing in email marketing within a digital marketing agency environment.
- Demonstrable experience in strategizing and implementing successful email marketing campaigns with clear KPI improvements.
- Solid understanding of current email marketing trends, best practices, and compliance regulations (e.g., GDPR).
- Advanced written and spoken English proficiency, with impeccable communication skills to effectively convey complex ideas.
- Experience working remotely, demonstrating self-motivation, time management, and the ability to collaborate effectively using digital tools (e.g., ClickUp, Slack).
What We Don’t Want
- Candidates who are juggling multiple side projects that could detract from their focus on our clients’ success.
- Applicants without a genuine interest in staying abreast of the latest email marketing strategies and digital tools.
Candidate Preference
- Candidates based in Asia
- Candidates who can work day time hours of Asia
- Disinclined to side hustles
- Education: a minimum of HS, Bachelor’s degree is preferred but not required
- Fluency in English
How you’ll spend your time
- 50% Strategy and Execution: Crafting and implementing email strategies tailored to client goals.
- 20% Content Creation: Writing and designing compelling emails that resonate with diverse audiences.
- 15% Data Analysis: Using data to refine strategies, focusing on optimization for better results.
- 10% List Management: Curating and segmenting email lists to target campaigns effectively.
- 5% Professional Development: Keep up-to-date on industry trends to enhance your skills and our offerings continually.
Key Performance Indicators
How you'll be measured:
- Demonstrable growth in key email metrics such as open rates, click-through rates, and conversion rates for client campaigns.
- Reduced bounce rates and higher active engagement evidence a quantifiable increase in email list quality and engagement.
- Successful segmentation strategy development and implementation results in higher personalized engagement and conversions.
Get Pre-Qualified Now.
Answer a few simple questions before doing our full application process.