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Facebook Ads Specialist
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Are you up to the challenge of bringing businesses earning nothing to thousands within a few months time?
Are you up to the challenge of bringing businesses earning nothing to thousands within a few months time?
About this Position
The Facebook Ads Specialist has a crucial role within Impremis Marketing, focusing predominantly on crafting and managing high-performing Facebook ad campaigns for eCommerce brands as well as performance-focused lead generation clients with budgets from $3,000 a month to $200,000 a month. This role requires creativity, strategic planning, and a deep understanding of Facebook’s advertising platform to deliver campaigns that align with varying KPIs and budgets.
Key Responsibility
What you'll do:
- Facebook Ad Creation & Management: Develop, execute, and optimize creative and high-converting ad campaigns on Facebook, ensuring alignment with the client’s goals and objectives.
- Target Audience Identification: Conduct extensive research to identify and target the right audience, maximizing reach and engagement.
- Budget Management: Efficiently allocate and manage budgets to ensure optimal use of resources and achieve the highest possible ROI.
- Performance Analysis: Regularly analyze and report on campaign performance using Facebook Analytics, making data-driven decisions to optimize results.
- A/B Testing: Implement rigorous A/B testing strategies to determine the best-performing ad creatives and strategies.
- Landing Page Optimization: Collaborate with the design team to create and optimize landing pages for maximum conversions.
- Stay Updated: Keep in mind the latest developments, trends, and best practices in Facebook advertising to maintain a competitive edge.
Competency
Starting Salary:
Experience
Diverse Clientele: Experience handling B2B and B2C accounts, focusing on lead generation and achieving high ROAS.
Desired Skills
What we're looking for:
- Facebook Ads Expertise: In-depth knowledge of Facebook Ads Manager and its functionalities, ensuring the creation of effective and optimized ad campaigns.
- Strategic Planning: Ability to develop comprehensive strategies that align with client objectives and market trends.
- Analytical Mindset: Strong analytical skills to interpret data accurately and make informed decisions to enhance campaign performance.
- Creative Flair: A creative mindset to develop engaging and visually appealing ad creatives that resonate with the target audience.
- Client-Focused: A solid commitment to client satisfaction, going above and beyond to meet their needs and exceed their expectations.
- Proactive Learner: A continuous learning attitude to stay updated with the latest industry trends, tools, and technologies in Facebook advertising.
- Collaboration & Communication: Excellent teamwork and communication skills to work effectively with internal teams and communicate clearly with clients.
- Result-Oriented: A focus on achieving results and driving client growth through effective campaign management and optimization.
Essential Requirements
What we're looking for:
- Facebook media buying specialist
- MUST be available to work Monday-Friday 9:00 AM-6:00 PM Philippine time zone
- Accurate and precise at following specific bidding and ad creation strategies
- Comfortable learning new interfaces, technologies and ad platforms
- Vision and desire to improve client campaign performance
- Ability to multi-task and stay focused on detail
- Strong team player, yet able to thrive on your own
Key Performance Indicators
What we're looking for:
- Ad Performance Metrics:
- Click-Through Rate (CTR): Measure the effectiveness of ad creatives.
- Conversion Rate: Track the percentage of users who complete desired actions.
- Return on Ad Spend (ROAS):
- Evaluate the revenue generated compared to the advertising spend.
- Budget Management:
- Efficiently allocate and manage client budgets to optimize ROI.
- Client Satisfaction:
- Achieve high client satisfaction scores through effective campaign management and communication.
- A/B Testing and Optimization:
- Regularly conduct A/B tests to refine ad strategies and improve performance.
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