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The advertising world is no stranger to change, but Meta’s upcoming 2025 ad restrictions are set to shake things up in ways that could severely impact how businesses run their campaigns. If your business relies on Meta’s platforms (Facebook, Instagram, etc.) for advertising, these changes could limit your ability to track key conversion data, optimize campaigns, and ultimately drive results. However, with the right strategies and proactive adjustments, you can navigate these challenges and maintain the effectiveness of your campaigns.

In this guide, we’ll explain:

• What Meta’s 2025 ad restrictions mean.

• How they’ll impact businesses.

• Actionable solutions to future-proof your advertising efforts.

• Tips to ensure your creatives and ad copies comply with Meta’s policies

What Are Meta’s 2025 Ad Restrictions?

Meta’s new ad restrictions will focus on limiting advertisers’ access to certain types of data, particularly around high-value conversion events. These restrictions are part of Meta’s broader effort to comply with evolving privacy regulations and user expectations around data security. While this is a positive step for user privacy, it creates significant challenges for advertisers who rely on detailed data to optimize their campaigns.

Key Changes:

• Reduced Access to Conversion Data: Businesses will have limited visibility into key conversion events, such as purchases, form submissions, or other high-value actions.
• Stricter Ad Account Restrictions: Certain industries, such as health, wellness, finance, and other sensitive verticals, may find their ads flagged or restricted altogether.
• Delayed Optimization: With less data available, Meta’s machine learning algorithms may take longer to optimize ad delivery, leading to inefficiencies and higher costs.
• Increased Focus on Top-of-Funnel Metrics: Advertisers may need to focus on broader metrics like clicks or impressions rather than bottom-of-funnel conversions.

Who Will Be Most Affected?

While all advertisers will feel the impact of these changes, certain industries are particularly vulnerable. Businesses operating in regulated industries, such as health, finance, legal services, and supplements, will likely face the most significant challenges. These industries already deal with stricter ad approval processes, and the new restrictions could further limit their ability to run effective campaigns.

Additionally, small businesses and startups that rely on Meta’s platforms for cost-effective customer acquisition may struggle to adapt, as they often lack the resources to pivot quickly or invest in alternative solutions.

The Impact on Campaign Performance

The upcoming restrictions pose several risks to campaign performance:

• Higher Costs Per Acquisition (CPA): With reduced access to conversion data, Meta’s algorithms will struggle to optimize campaigns effectively, leading to higher CPAs.
• Slower Learning Phases: Meta’s ad delivery system relies on data from conversion events to improve performance. With less data, the learning phase will take longer, delaying results.
• Inaccurate Targeting: Without detailed pixel data, targeting precision will decrease, making it harder to reach the right audience.
• Compliance Challenges: Businesses in restricted industries may face account suspensions or ad disapprovals, disrupting their marketing efforts.

Creatives and Compliance: Staying Within Meta’s Policies

One of the most overlooked aspects of Meta’s ad restrictions is ensuring your ad creatives and copy comply with Meta’s advertising policies. Non-compliance can lead to ad disapprovals, account restrictions, or even bans. Here’s how to ensure your creatives align with the rules

• Avoid Promising Outcomes: For industries like health or finance, avoid making claims like “guaranteed results” or “instant success.”

• Steer Clear of Medical Conditions: Ads in the health and wellness space should avoid directly referencing medical conditions or treatments.

• Ethical Messaging for Financial Ads: Avoid preying on individuals in bad financial situations. Instead, focus on empowering and educating your audience.

• Use Neutral Language: Keep your messaging factual and avoid sensationalism.

• Leverage Creative Compliance Tools: Consider using AI-powered tools like GoComply.ai to analyze your creatives and ensure compliance with Meta’s policies.

Solutions: How to Adapt to Meta’s Ad Restrictions

While these changes are significant, they’re not insurmountable. Here are actionable strategies to help you adapt and run effective campaigns on Meta’s platforms.

1. Appeal Ad Restrictions

If your ad account or campaigns are flagged or restricted, don’t assume it’s the end of the road. Meta offers an appeals process that allows advertisers to contest restrictions. Here’s how to approach it:

• Review Meta’s Policies: Ensure your ads comply with Meta’s updated advertising policies.

• Provide Documentation: If you’re in a regulated industry, prepare documentation to prove compliance with industry standards.

• Be Persistent: Appeals can take time, so be prepared to follow up and provide additional information if necessary.

2. Switch Domains for Tracking

One of the most effective workarounds for maintaining conversion data access is using alternative tracking domains. This involves setting up secondary or tertiary domains that redirect to your main site. Here’s how it works:

• Purchase alternative domains that align with your brand.

• Set up redirects to your main website while maintaining tracking capabilities.

• Install Meta’s pixel on these alternative domains to capture conversion data.

• Regularly analyze performance to ensure data accuracy.

3. Focus on Top-of-Funnel Metrics

With limited access to bottom-of-funnel data, businesses will need to shift their focus to top-of-funnel metrics like clicks, impressions, and engagement. Here’s how to make the most of this approach:

• Optimize Ad Creatives: Create attention-grabbing ads that drive clicks and engagement.

• Use Broad Targeting: Cast a wider net to attract a larger audience, then retarget engaged users later.

• Leverage Video Content: Video ads tend to perform well in generating top-of-funnel interest.

Recommended Top-of-Funnel Events

To adapt to Meta’s restrictions, it’s important to optimize for broader events that occur earlier in the customer journey. These events are less likely to trigger Meta’s restrictions compared to high-value conversion events like purchases. Here are the top recommended events to focus on:

• Donate

• Subscribe

• Lead

• View Content

• Add to Wishlist

These types of events are typically broader and happen earlier in the customer journey, allowing advertisers to gather valuable data while maintaining campaign effectiveness. By optimizing for these events, you can still collect insights and guide users down the funnel without relying on restricted conversion data.

Note: While some advertisers may consider using custom events generated by tools like Hyros or North Beam, we do NOT believe this will be a guaranteed solution to resolve Meta’s restrictions. These tools may provide additional tracking capabilities, but they are not immune to the limitations imposed by Meta’s policies.

4. Leverage First-Party Data

As third-party data becomes less reliable, first-party data will become even more valuable. Here’s how to build and use it effectively:

• Collect email addresses using lead magnets like free resources or discounts.

• Implement CRM systems to organize and analyze your data.

• Retarget existing customers using custom audiences.

5. Diversify Your Advertising Channels

Relying solely on Meta’s platforms is no longer a sustainable strategy. To mitigate the impact of these changes, diversify your advertising efforts across multiple platforms:

• Google Ads: Take advantage of search intent and display advertising.

• TikTok Ads: Reach younger demographics with engaging short-form content.

• Email Marketing: Build direct relationships with your audience.

• Affiliate Marketing: Collaborate with influencers and affiliates to drive traffic and sales.

6. Invest in AI and Machine Learning Tools

As Meta’s algorithms become less effective due to restricted data, consider investing in third-party AI tools to enhance your campaign performance:

• Predictive analytics to analyze historical data and predict future trends.

• Creative optimization tools like GoComply.ai to test and streamline ad compliance.

Preparing for the Future

While Meta’s 2025 ad restrictions may seem daunting, they also present an opportunity to rethink and improve your advertising strategies. By taking proactive steps now, you can minimize disruptions and even gain a competitive edge over businesses that fail to adapt, just like when iOS 14 hit the digital stage in 2021.

Final Thoughts

Change is inevitable in digital advertising, but with the right strategies, you can turn challenges into opportunities (either for agencies looking to better support those affected by these changes or for advertisers and brands that get ahead of this quickly before their competitors do). Meta’s 2025 ad restrictions will force many businesses to adapt, but those who act early and strategically will be well-positioned to thrive in this new landscape. Don’t wait until 2025 to start making changes. Begin implementing these solutions today, and you’ll be ahead of the curve when the restrictions occur.

If your business is affected and you need immediate support, or you need help setting up preventative measures for this new change, reach out to Impremis Marketing for expert guidance.

We’ve advertised on here for a couple of brands, already spending thousands of dollars since 2020. However, I was not impressed with the platform. In recent months, it appears profitable ads in tandem to clear signs of drastically better customer support, innovation behind the tools, and even advertising inventory available are not only possible but the clear reason why Zucks is actually faced with a real competitor and threat to his business.

Before we dive into the ‘’how” of advertising on TikTok, I think it’s important to know some facts and context about TikTok as a platform. All to follow is relevant regardless if you’re wanting to run ads on TikTok in the Philippines, Singapore, USA, Australia or any other countries where TikTok is allowed. (Note, at the time of this writing, TikTok is not available in some places like HongKong.)

The goal of Hardly Hustle is to provide inspiration, drive and motivation in a 10 minute read or less. What you see is what you get.

Want to take your business online but not sure where to start? Facebook Shops is very easy to set up and only takes a few steps.

Facebook released a new feature where small business owners can now set up their own online shop directly on their Facebook Page in efforts to help with the economic recovery around COVID-19. 31% of small businesses have stopped operating and those who have survived moved their business completely online! This is the difference of staying afloat and going under. There are 1.6 BILLION Facebook users! Most people spend an average of 40+ minutes per DAY on this platform so why not take advantage of it!

Creating a shop is completely FREE! This is very different from Marketplace because you are setting up your own store online and hand picking the products you want to show off.. Consumers can purchase from your shop directly without going to an external website. This makes it a better experience for people and will in turn close more sales in general. Before Facebook Shops, consumers would be taken to an external website that usually took FOREVER to load. Customers lose interest when they have too many roadblocks (pop-ups, email sign ups, etc.) and eventually leave the page and not purchase something. This new feature is native and seamless!

In this article, I will show you how easy it is to set up but please don’t stop here! There are plenty of strategic ways to promote your FB Shop! My advice is to partner with someone who knows what they are doing AKA me (edit this however you want lol). You are going to want to make sure that people actually come across your business. There are 60 million other small businesses on Facebook so you will need to be strategic about how to promote your Facebook Shop. (this will be another article… what do you think?)

 

How to set up Fb shops:

Before you get started, you will need a FB account and a FB business page. You will need to be logged into your business page.

Step 1:

Locate the Shop tab on the left side and click on it. If you don’t see the Shop tab, you will have to go to Settings then select template and tabs, find the current template and click Edit. From there, you can find the Shopping template. (can use another pic i stole this from someone bc im lazy rn)

Step 2: 

In this step, Facebook is going to ask you about your business details. Click on the Shop tab. There will be a “Get Started” pop-up that will explain the set up. Click get started and it will ask what kind of business you have and where you do business. See screenshots below:

FB will then ask you for your information for tax purposes and shipping preferences and options. It is highly advised that you use shipping services that offer features like tracking and delivery confirmation. You must also ship your product within 3 business days of receiving the order. After this step, it would be a great idea to thoroughly look through the Merchant Terms and Policies and agree to those terms.

Step 3: 

In this step, FB will ask you to configure your payments. In most cases in the US, you will just have to link your bank account. If not in the US, you will be provided other options like Paypal or Stripe.

Step 4: 

Time to add your products! Go to your Facebook Shop and select Add Product. A Product form will pop-up. Adding a photo is a MUST! You can add multiple photos (highly suggested) and even videos! After filling out the form, click save and you’re done! Add as many products as you like afterwards. There is also an option to create collections so your page will be more organized.

“Company culture is the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals.” – The Balance

Jordan Can Increase Your ROI with His A.I. & Automation Combined with Digital Marketing What’s your story?As a 22 year old, I left college to travel

Jordan is the founder of Impremis Marketing Agency operating in Asia which is now working towards acquiring online businesses. He has been in the online marketing space for almost a decade specializing in services that help build launch and scale online businesses.

JordanGlickman.com

Impremis.com

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We often time run into business owners that are already running Facebook ads (or in this case boosting posts) on their own or have someone inhouse doing them. We find this to be an incredibly good sign on our end as they understand the possibilities of investing in online advertising already. Subsequently, one down fall is they oftentimes have little to no clue how they are doing nothing more than dumping their money – well, into Uncle Zuck’s pockets.

We often time run into business owners that are already running Facebook ads (or in this case boosting posts) on their own or have someone inhouse doing them. We find this to be an incredibly good sign on our end as they understand the possibilities of investing in online advertising already. Subsequently, one down fall is they oftentimes have little to no clue how they are doing nothing more than dumping their money – well, into Uncle Zuck’s pockets.

What is boosting?

Visually they look very similar but technically, they are the most basic form of “advertising” that you can perform on Facebook. In short, they are created by allocating a specific budget to a post already on a Facebook page. The only real similarity they share with Facebook Ads are that they require a budget and have limited targeting capabilities. There is typically a call-to-action from the admin of the page’s point of view that says Boost. Once the button is clicked and the post is approved via Facebook, it will be “shot gunned” to the nearby selected audience.

 

As of this article, the only refinements you can make when selecting this target audience are via the age, location, gender and a handful of “interests”. If I was the owner of a solar company, realty group, or high-end fitness club, I would rather the money I am investing into reaching a specific group of people be much more refined via other metrics in addition to other creative options that the Business Manager allows for compared to just boosting. Another huge difference that you will be able to utilize by using the Business Ad Manager is that it allows you to not only have more in depth targeting and creative options, but to select specific objectives of the campaign. This means that you can choose whether you would like the ads to collect people’s info via a Lead Gen Form, open a conversation with a chatbot, optimize for specific conversions (purchases, leads, webinar registrants, etc.), and many more. Using the Business Ad Manager makes more sense than just hitting the boost button so that you can get the most out of your ad budget while having more control of it

My professional advice to all business owners or anyone driving the marketing for their company is to stop using the boost button. Instead, learn how to utilize your Business Manager on the back end of Facebook or consult with an agency that knows what they are genuinely doing. This can typically be pretty obvious if they are result and ROI focused. Alternatively, you can learn more on how to hold your marketing agency accountable here.

What are Facebook ads?

While boosting is still technically considered an advertisement, genuine Facebook ads are created on the backend of Facebook through Facebooks ad manager with a plethora or more advanced customization solutions. From the platform, there are a handful of advertising objective that can help you reach different business goals. But be forewarned, although this side of the platform looks relatively easy to navigate, does not mean you will be an expert after a few hundred dollars spent on it. One of my favorite TV shows says it best: “A lot of guys watch Bruce Lee movies. Doesn’t mean they can do karate.” -Billions

So where a boosted post may initially optimize for likes, comments, and shares or overall really untargeted brand awareness, what can Facebook ads optimize for and do? To simplify it for you, we have outlined a simplified version to this longwinded answer below.

What more can I do with Facebook Ads?

• Split test – Split testing is a marketing strategy where two elements of marketing campaign are tested successively to see which one delivers the best results. With Facebook ads, you can split test an extensive list of options such as the placement of the ad, different audiences, delivery optimizations, creative works and even copywriting. By split testing different metrics, it allows advertisers to be able to optimize and generate cheaper and more qualified results over time.
• Targeting – While Facebooks targeting took a big hit in 2018, there is still a multitude of options to choose from. Subsequently, even with the decrease in options going into 2019, any good Facebook marketer will be able to provide and deliver high-level targeting ideas to get you in front of the right audience. With Facebook ads, you have an ability to target cold audiences via their locations, demographics, behaviours and a handful of other options. When it comes to warm or hot audiences, you have the ability to target your website visitors, a contact list, application users, look-a-like audiences and more! Facebook ads indefinitely give you the power to get you in front of the right people to enable you to see a ROAS (return on ad spend).
• Objectives – With Facebook ads you have an incredible opportunity to be able to market to your audience based on the point in the customer journey they are in. If it’s your first campaign of the funnel, it may be a good idea to begin with a brand awareness post prior to executing a campaign where customers would be considered to be in the consideration or conversion phase. Regardless if you are doing retail or e-commerce, there are optimizations for the right objective you might be trying to reach with Facebook Ads.
• Retargeting – Have you ever been on Amazon looking for a pair of shoes when later while browsing on Facebook you came across an ad with the exact picture of shoes you were looking for? That’s retargeting. Retargeting or remarketing is perhaps one of the most powerful methods of marketing available to marketers today. The reason retargeting is effective is that your marketing investment targets people who already know your brand, logo and name and have recently shown interest. That’s why most marketers who smartly make use of retargeting see a quicker ROI than from other digital channels. Retargeting is a strategy that is simple to implement but complex to strategize to successively add to a highly converting funnel.

Overall, Facebook ads is an amazing tool and platform for any and all businesses looking to reach their ideal target audience(s) while having them take a specific action based on your business’s goals. Whether you are looking to gain more brand awareness, leads, engagement, or sales for your business, then Facebook ads can definitely deliver, if performed correctly of course. However, many businesses do not understand the difference between Facebook ads and boosting posts, which is why we put this article together in order to shed some light on this subject in hopes to help business owners put their advertising dollars to the best use. Even though you can choose an “objective” like to receive messages when you boost a post, Facebook does not optimize as well as if you were to run it through the Business Ad Manager. When you do it through Business Ad Manager instead, Facebook has more information on your target audience, data, and a better understanding that you are looking to get the most amount of leads at the lowest cost unlike when you are just boosting the posts. Therefore, to get the most results and ROI out of your money, running your posts as ads through the Business Ad Manager is much more beneficial than clicking the boost button.

-Jordan Glickman